Castel Frentano: Premium Positioning & Growth Strategy
Comprehensive strategy developed by LESA for the wine brand Castel Frentano. The project repositioned the brand within the premium and luxury segment through an exclusivity-driven approach, strengthening its digital footprint, optimizing conversion via WhatsApp Business, and establishing strategic alliances within the tourism sector—resulting in a 39%+ increase in sales.
Industria Wine & Spirits
Servicios Strategic Content
Creative Director: Dayana Grados
Project Coordinator: Brandon Mejía
Digital Strategy Director: Noelia Corone
Castel Frentano partnered with LESA with an established visual identity and high-quality wines imported directly from Italy, but faced the challenge of connecting with the right target audience and accelerating sales. Following a comprehensive market analysis, we identified a prime opportunity in the premium segment, restructuring their commercial strategy around exclusivity, eliminating discount-driven promotions, and focusing strictly on the intrinsic value of their portfolio.
We engineered an integrated strategy catering to both high-end consumers and corporate buyers—amplifying digital presence, building retention loops for repeat clients, and streamlining conversion funnels through WhatsApp Business. Additionally, we unlocked high-ticket commercial opportunities through strategic B2B partnerships with leading stakeholders in the premium tourism industry.
As a result, Castel Frentano increased sales by more than 39%, establishing itself as a recognized luxury wine brand distinguished by exclusivity and product quality. The brand evolved from maintaining an aesthetic social media catalog into becoming a trusted benchmark for clients seeking premium wine experiences.
You know your brand has potential, but the market has yet to notice. If you are ready to stop competing on price and start standing out, let's talk. Together, we will define that unique differentiator that makes your business the obvious choice for your clients.