LESA Privacy Policy

Last Updated: July 10, 2026

At LESA Digital Marketing, a trade name operated by GRUPO MEANLESA E.I.R.L. (hereinafter referred to as “the Company”), holding Tax ID / RUC No. 20611419253 and legally headquartered at Pasaje Henry Matisse, Departamento 101, Manzana D8, Lote 27, Urbanización Santa María, Santiago de Surco, Lima, Peru, we take the privacy and protection of our users’ personal data very seriously. This Privacy Policy outlines how we collect, use, store, and protect the personal information gathered through our website and through the integration of our LESA OS application with corresponding services.

1. Data Controller

The entity responsible for processing personal data collected through this platform is:

  • Legal Name: GRUPO MEANLESA E.I.R.L.

  • Tax ID / RUC: 20611419253

  • Legal Address: Pasaje Henry Matisse, Departamento 101, Manzana D8, Lote 27, Urbanización Santa María, Santiago de Surco, Lima, Peru

  • Contact Email: info@lesadigitalmarketing.com

2. Personal Data We Collect

We collect information through the following sources and tools:

A. Information provided directly by the user:

  • Contact Forms and Leads: First and last name, email address, phone number, company name, and details regarding the requested service.

  • CRM Synchronization: Business data linked via API (such as leads from Facebook Lead Ads or messages from WhatsApp Business communication channels).

B. Information automatically collected by analytics and behavioral tools: We use tracking technologies to analyze website usage and optimize user experience. These tools collect:

  • Google Analytics (GA4): Browsing data, pages visited, geographic location (city/country), device type, browser used, time spent on site, and on-site interactions.

  • Microsoft Clarity: Anonymous session recordings and heatmaps tracking clicks, scrolling, and cursor movement patterns to evaluate usability.

  • Google Tag Manager (GTM): Manages the deployment of tracking scripts and tags without directly storing personal data.

  • Google Search Console & Microsoft Search Console (Bing Webmaster Tools): Monitor organic search performance and site indexing issues (these tools do not collect individual personal data, but aggregated query metrics).

3. Purpose of Data Processing

Collected personal data is processed for the following purposes:

  • Inquiry Fulfillment: Responding to inquiries and quote requests submitted through our web forms.

  • Commercial and Operational Management (LESA OS): Synchronizing prospective leads and interactions within the CRM for team sales follow-up.

  • Website Optimization: Analyzing traffic behavior via Google Analytics and Microsoft Clarity to resolve usability issues and improve navigation.

  • Marketing Campaigns: Measuring advertising campaign performance and optimizing organic search engine presence using Google Search Console and Bing Webmaster Tools.

4. Use of Cookies and Tracking Technologies

This website uses first-party and third-party cookies to ensure technical functionality, remember user preferences, and perform traffic analytics. For further details regarding the types of cookies we use, please consult our Cookie Policy.

5. Legal Basis for Processing

The legal ground for processing your data depends on the action performed:

  • Explicit User Consent: Provided when checking the acceptance box upon submitting a contact form or agreeing to cookie usage.

  • Execution of a Contract or Pre-contractual Measures: Required for managing business inquiries and delivering services contracted via LESA OS.

  • Legitimate Interest: Improving platform security and optimizing user experience through aggregated and anonymous analytics (Clarity and Analytics).

6. Data Recipients and International Transfers

We do not sell, rent, or share personal data with third parties outside the company, except for the following essential service providers required for technical operation:

  • Google LLC: For analytics services (Google Analytics, GTM, Search Console) and cloud storage, with servers primarily located in the United States.

  • Microsoft Corporation: For visual behavior analysis (Microsoft Clarity) and search engine optimization (Microsoft Search Console).

  • Cloudflare Inc.: Cloud hosting, Content Delivery Network (CDN), and security firewall provider.

7. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes described in this policy or as required by the CRM account owner. Meta access tokens and integration credentials can be unlinked or removed at any time through the Settings section in LESA OS.

8. User Rights (ARCO Rights)

In accordance with Peru’s Personal Data Protection Law (Law No. 29733), you have the right to exercise your Access, Rectification, Cancellation, and Opposition (ARCO) rights.

To exercise your rights or request full deletion of your data:

  1. Send an email to our data protection officer at: info@lesadigitalmarketing.com.

  2. Use the subject line: ARCO Rights – Data Protection.

  3. Attach a copy of your national identity document (DNI/CE) or legal power of attorney establishing representation, along with a detailed description of your request.

If you wish to revoke Meta integrations or request the removal of data associated with your social media accounts, you may do so directly by emailing our support team at: info@lesadigitalmarketing.com.

9. Changes to This Privacy Policy

We reserve the right to update this policy periodically to adapt to legislative changes, browser requirements, or updates to Meta, Google, and Microsoft tools. We recommend reviewing this policy regularly.